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Equity

An equity campaign is for Australian public companies looking to raise money to expand by issuing shares to their crowd.

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Want to know more about equity crowdfunding? Learn more!

Steps it takes to create a campaign

Follow our four step process to start creating your campaign request.
We’ll run you through a six session prep programme to help you finish creating your campaign.
Once you’ve finished up CrowdfundingU, we’ll do a final review of your campaign page. When everything is ticked off, we’ll launch it into the world.
Once your campaign is live, you need to activate your crowd of family, friends, and fans to pledge.
If you meet your goal by your deadline, we’ll verify your investors and process your money. Then, you’ll issue shares to your new shareholders and get cracking on your growth plans.

Why PledgeMe?

PledgeMe has helped thousands of people in New Zealand and Australia achieve their dreams.

We focus on helping campaigners activate their own crowds, because we believe strengthening existing relationships is so much more powerful than creating new ones based purely on financial return.

Friends, fans, and inspired strangers have pledged over $38 million on PledgeMe, funding everything from books about children with super powers to large scale beer breweries.

We’ve been helping people fund the things they care about longer than nearly every other crowdfunding platform in Australia and New Zealand. We started in New Zealand in 2012 and expanded to Australia in 2017. We truly care about our campaigners. We’re here to help you decide if crowdfunding makes sense for you. Contact us today!

1,350+ Successful campaigns
funded on PledgeMe

115,000+ Pledges
through PledgeMe

51%+ Success rate
70% for investment campaigns
on PledgeMe

How does it work?

What is equity crowdfunding?

Equity crowdfunding is a way for companies to raise investment by offering shares to their crowd of family, friends, and fans online.


How do I create a campaign?

Youʼre already on the right page! You’ll be prompted to sign up or log in when you start creating. From there, complete the form, tell us a bit more about your company. No worries if your plans aren’t final yet - this is just to give us an idea of what you’re all about. You'll have a chance to add more detail and edit the information during the CrowdfundingU preparation programme.


What are the fees to run a campaign?
PledgeMe takes a 6% plus GST success fee of the total raised on a successful campaign in Australia. We recommend setting a minimum target that covers what you need to deliver your plans as well as our fees. You will also go through our CrowdfundingU programme. This has a one-off fee of $3,000+GST for larger campaigns, and $1500+GST for campaigns aiming to raise less than $100,000. (Fees effective 1 December 2019.)
Who can run a campaign?
In order to equity crowdfund in Australia, you need to be a public unlisted company. Being a public unlisted company in Australia means some additional compliance and requirements. Not all of the requirements are bad, but overall they do mean running your company could cost more.

The government has brought in some exemptions if you raise less than $1million (and were not previously an unlisted public company).
What happens if I pledge to an equity campaign and change my mind?
You have the right to withdraw your application under this Offer. If you wish to withdraw your application for any reason (including if you change your mind about investing in the Company), you must do so within five business days of making your application (the Cooling-off Period). You must withdraw your application by emailing [email protected].
Is PledgeMe regulated by anyone?
We are regulated in Australia by the Australian Securities and Investment Commission. PledgeMe Pty Ltd (ABN: 26 622 190 863) is authorised and licensed by ASIC (AFSL #503339).
What is Crowdfunding U?
CrowdfundingU is PledgeMeʼs programme to make sure your equity or lending crowdfunding campaign is in the best shape it can be before it goes live. Over the six sessions, we help you build, plan, and generate a buzz around your campaign. The programme focuses on key areas of crafting your pitch and connecting with your crowd. There is a one-off fee of $3,000+GST for this for larger campaigns, and $1500+GST for campaigns aiming to raise less than $100,000. (Fees effective 1 December 2019.)

For more information on CrowdfundingU check out this page.
Do I really need a video?
We think you do! A good campaign pitch video is worth its weight in gold. It doesnʼt need to be super professional, or long - it should just introduce your company and your team, why you need investment, and tell your pledgers what they’re going to get in return.
Do I need Facebook?
No - you can create a PledgeMe account using your email address by clicking the ‘Sign upʼ button at the top of the website. However, if you do use ‘Facebook Connect,ʼ then you won’t need to make a new password and it will use your Facebook profile photo on your PledgeMe profile. You will need to have a Facebook account to comment on projects.
How can I make a complaint about PledgeMe’s services?
We're sorry that you feel that our services have let you down. You can make a complaint by emailing us at [email protected] or make a complaint in writing to PledgeMe at 500 Brunswick Street, c/o Studio None, Brisbane 4005. We will endeavour to respond to you within 24 hours. Alternatively, Financial Ombudsman Service Limited (FOS) provides an independent and impartial dispute resolution service. PledgeMe is a participant of the scheme. You can contact FOS by using an online form available at www.fos.org.au, emailing at [email protected], telephoning on 1300 565 562 or writing to Financial Ombudsman Service Limited, GPO Box 3, Melbourne, Victoria 3001. More information about FOS’ dispute resolution process is available at www.fos.org.au

For more FAQ’s check out our Guides

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Warning Statement

Crowd-sourced funding is risky. Issuers using this facility include new or rapidly growing ventures. Investment in these types of ventures is speculative and carries high risks.

You may lose your entire investment, and you should be in a position to bear this risk without undue hardship.

Even if the company is successful, the value of your investment and any return on the investment could be reduced if the company issues more shares.

Your investment is unlikely to be liquid. This means you are unlikely to be able to sell your shares quickly or at all if you need the money or decide that this investment is not right for you.

Even though you have remedies for misleading statements in the offer document or misconduct by the company, you may have difficulty recovering your money.

There are rules for handling your money. However, if your money is handled inappropriately or the person operating this platform on which this offer is published becomes insolvent, you may have difficulty recovering your money.

Ask questions, read all information given carefully, and seek independent financial advice before committing yourself to any investment.