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Welcome to Pledgeme!

PledgeMe helps Australian and Kiwi companies turn their plans into reality with equity crowdfunding. Equity crowdfunding is a way for companies to raise investment by offering shares to their crowd of family, friends, and fans online.

Who does it work for?

Equity crowdfunding is a tool that allows the public to invest in your company in a transparent and effective way. Successful campaigners have three things in common:

Good Company

They've already started, even if it's just in a small way, and have a clear business model for their company. They can clearly explain what their growth plans are, and how it will help their company scale.

Good Crowd

They have a crowd that loves what they do! It could be customers, or it could be family, friends and fans who have been watching them get started.

Good Comms

They are able to communicate what they are doing and what their plans are. This shouldn't be over promising, but it should be clear.

What’s happening in Australia?

29 September equity crowdfunding was legalised federally. And, we are licenced to provide it.

There are 2.1 million small to medium sized businesses here. Yep, there are a lot of growing companies in Australia!

But, over 200,000 SMEs say it's hard to raise expansion capital. According to a 2015 Deloitte report. It shouldn’t be that hard.

Our Team

We have a great team in New Zealand, and a growing team here in Australia. Please let us introduce them:

Anna Guenther

CEO/Chief Bubble Blower

Anna, our CEO and co-founder, sounds American but she's definitely a Kiwi. If pushed, she’ll say she’s technically from Dunedin, but will later admit she grew up in Boston. Having roamed around the world, she’s back to call Wellington home. And she completed her Masters with a focus on crowdfunding and has worked for everyone from NZTE to MIT (and all of the acronyms in between).

Cath Sharples-Rushbrooke

AU Responsibility Manager

Cath is a Certified Financial Planner who is passionate about working with people to reach their personal &/or business goals. Cath has worked in the financial services industry for almost 20 years including roles in compliance management, strategic financial planning, stockbroking and training. She has worked with companies like Macquarie Bank and Advice Services Australia, and contributed expert advice to publications like NewsCorp's MoneySaver HQ and Huffington Post. Cath has lectured and provided assessment services for a number of institutions including La Trobe University, Deakin University,CPA Australia and the National Tax and Accountants Association.

Janna Fitzsimmons

Chief Money Manager

Janna holds the keys to the PledgeMe pocketbook. She keeps our accounts on an even keel and ensures we mind our Ps and Qs with various regulatory bodies. Clever and kind with a quick smile, we tell ourselves Janna *wants* to approve the funds for all our ideas, but she’s thankfully too pragmatic to indulge our shenanigans as often as she’d like.

Jess Ducey

Chief People Wrangler

Jess is our chief community wrangling, puppy-patting, cheese eating, all-round mercenary. She helps you get your project up and running, spreads the good news of crowdfunding, and reps PledgeMe at events and things around town. When she’s not at PledgeMe, she enjoys knitting, sewing, feminism, dinner parties, urban gardening, and plotting elaborate schemes.

Kelsey O'Hagan

Design Awesome-iser

Kelsey is our designer extraordinaire. She's in charge of creating stunning new designs, taking fabulous photos and pulling her hair out when she gets asked to make things “pop”.

Liz Howe

Chief Turtle Herder

Liz is a magical combination of spreadsheet master, your favourite aunty, and a super sleuth. She makes sure all the pledges are tracked down, processed, accounted for, and not the solicitation of a mysterious Nigerian prince. A lover of all things bright and colourful, Liz brings joy and mirth to the PledgeMe team. She also makes a mean flourless chocolate cake with margarita whip cream and berries.

Max Noble

Chief Flight Officer

Max is a certified practising accountant with a professional background in financial restructuring and business services at BDO. He supports our Chief Bubble Blower in Australia and makes sure operations fly smoothly with a keen focus on finding and supporting companies seeking funding to continue on their upward trajectory. When not working with PledgeMe Max likes to avoid watching the All Blacks play Australia in rugby union, keep fit, relax at the beach and explore the outdoors.

Paula Nightingale

Chief Delivery Whip

No stranger to the startup world, Paula brings considerable expertise and lessons learned to her role seeing companies through their equity offer. And with a background in producing advertising and marketing campaigns across the globe, she is an expert at devising a clear plan with well-defined actions. When not at PledgeMe, you can find her geeking out with books learning something new, mentoring, or attempting to do something creative. Although not for public consumption. Purely self-indulgent.

Sarah Bell

Chief Information Maven

Sarah is a champion of clear communication, good data, and authenticity. She manages our marketing activities and helps with product management. A practitioner of what she calls “deep craft” she knows how to make a great many things from scratch without the use of modern tools. Sarah can be found in her workshop making elaborate costumes when she’s not managing the marketing for PledgeMe.

Tan Huynh

Chief Bacon Sizzler

Tan brings home the bacon for amazing kiwi businesses (faking bacon for our vegan friends). His background is in tech, business development and raising capability. He has an MBA, however found out too late that it didn’t mean Master of Beer Appreciation. Tan loves travelling to far-flung parts of the world, bringing back a love of scotch whisky, craft beer and food. He is also Vietnam’s tallest man (a fact) and fluent in Vietnamese.

Tania Han

Chief Navigator

A global citizen and systems thinker through and through, Tania helps equity campaigners navigate crowdfunding. She has a background in strategy, business development, financial services, social innovation and impact measurement, and approaches her role in an empathetic and generous way that is uniquely her own. Outside of PledgeMe, you can find her dreaming of re-wilding land and concocting booze-free botanical aperitifs in the Wairarapa.

Breccan McLeod-Lundy

Board Member

Breccan manages all things tech for us, with the help of the awesome Rabid team. He's also passionate about what the next level of crowdfunding could be, and has a beautifully analytical brain.

Melanie Templeton

Board Member

Melanie is an experienced senior commercial manager and leader, with a track record of leading the development and implementation of successful business strategies both locally and internationally.She has done everything from running and owning award winning restaurants, to building and launching online banks with RaboDirect.

Rachel Hopkins

Board Member

Rachel has spent over 25 years in marketing, branding and customer experience, including working in both the Australian market and Māori / Pasifika engagement. From 1995-1999 Rachel started, grew, and sold a professional services business in Australia. Recently appointed as the Chief Executive of Diversity Works NZ, Rachel was part of the Senior Leadership Team of Competenz from early 2013. She has also held roles as Marketing Director for The Icehouse and Minter Ellison Rudd Watts and as Marketing Manager for The University of Auckland Business School. Rachel spent seven years as a director of Ocean (a branding agency) and, as part of the Future Directors programme, sat on the board of NZX-listed AWF Madison Group for 18 months. She currently sits on the Ministry for Youth Development’s Partnership Fund Board and on the Establishment Board of the Auckland Foundation’s Women’s Fund. She is a Chartered Member of the Institute of Directors and 2016, was named the Institute of Directors Emerging Director of the Year (Auckland Branch).

What we write about!

The team writes a blog about everything related to crowdfunding. Check out our latest thoughts about crowdfunding and catch up on what PledgeMe has been up to lately.

Blog >

One of the biggest aspects of self identifying as a social enterprise is being clear on the positive impact you want to make through the course of doing business. You need a sustainable model with impact baked into the core […]

Being in the midst of our biggest fiscal year so far, it’s fair to say that Christmas has come early for PledgeMe this year. Over 95 campaigners funded the things they care about thanks to over 13,000 pledgers who care […]

This story actually starts at the end of another story. A point in a business where the founder decided enough was enough. He’d had enough no’s: However, the founder of Happy Cow Milk Company, Glen, got a response he didn’t […]

Warning Statement

Crowd-sourced funding is risky. Issuers using this facility include new or rapidly growing ventures. Investment in these types of ventures is speculative and carries high risks.

You may lose your entire investment, and you should be in a position to bear this risk without undue hardship.

Even if the company is successful, the value of your investment and any return on the investment could be reduced if the company issues more shares.

Your investment is unlikely to be liquid. This means you are unlikely to be able to sell your shares quickly or at all if you need the money or decide that this investment is not right for you.

Even though you have remedies for misleading statements in the offer document or misconduct by the company, you may have difficulty recovering your money.

There are rules for handling your money. However, if your money is handled inappropriately or the person operating this platform on which this offer is published becomes insolvent, you may have difficulty recovering your money.

Ask questions, read all information given carefully, and seek independent financial advice before committing yourself to any investment.