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Welcome to Pledgeme!

PledgeMe helps Australian and Kiwi companies turn their plans into reality with equity crowdfunding. Equity crowdfunding is a way for companies to raise investment by offering shares to their crowd of family, friends, and fans online.

Who does it work for?

Equity crowdfunding is a tool that allows the public to invest in your company in a transparent and effective way. Successful campaigners have three things in common:

Good Company

They've already started, even if it's just in a small way, and have a clear business model for their company. They can clearly explain what their growth plans are, and how it will help their company scale.

Good Crowd

They have a crowd that loves what they do! It could be customers, or it could be family, friends and fans who have been watching them get started.

Good Comms

They are able to communicate what they are doing and what their plans are. This shouldn't be over promising, but it should be clear.

What’s happening in Australia?

29 September equity crowdfunding was legalised federally. And, we are licenced to provide it.

There are 2.1 million small to medium sized businesses here. Yep, there are a lot of growing companies in Australia!

But, over 200,000 SMEs say it's hard to raise expansion capital. According to a 2015 Deloitte report. It shouldn’t be that hard.

Our Team

We have a great team in New Zealand, and a growing team here in Australia. Please let us introduce them:

Anna Guenther

Co-founder/Chief Bubble Blower

Anna, our CEO and co-founder, sounds American but she's definitely a Kiwi. If pushed, she’ll say she’s technically from Dunedin, but will later admit she grew up in Boston. Having roamed around the world, she’s back to call Wellington home. And she completed her Masters with a focus on crowdfunding and has worked for everyone from NZTE to MIT (and all of the acronyms in between).

Claire McGowan

Chief of Chiefs (CEO)

Claire is a seasoned entrepreneur who has been part of the growth journey of many organisations in Aotearoa New Zealand. With a background in venture capital and finance, a PhD in molecular microbiology, and an MBA, she definitely has her wits about her! Claire's pleasure is reality TV shows, practicing piano, and good coffee. She is the proud owner of Charlie, the sweetest, most heart-breakingly adorable rescue Shitzu / Griffin you will ever meet.

Janna Fitzsimmons

Chief Money Manager

Janna holds the keys to the PledgeMe pocketbook. She keeps our accounts on an even keel and ensures we mind our Ps and Qs with various regulatory bodies. Clever and kind with a quick smile, we tell ourselves Janna *wants* to approve the funds for all our ideas, but she’s thankfully too pragmatic to indulge our shenanigans as often as she’d like.

Emma Goodman

Digital Content Queen

Emma is our Digital Content Manager (read 'Queen') and loves all things content and communications. Her background is in digital marketing and operations, having acquired experience in both startup and more corporate environments. Having lived around, she's a bit of a globe trotter and moved most recently from Amsterdam, The Netherlands to the PledgeMe Brisbane office. Emma loves to collaborate on content, so reach out to her if you'd like to join forces!

Morgahna Godwin

Chief Design Whiz

Morgahna is the Design Lead on the PledgeMe team. She loves design so much that she cuts illustrations into her toast. Morgahna loathes the words 'font' (if it's a body of letters it's a typeface!). She also believes that design thinking can change the world. In the words of Steve Jobs, "Simplicity is the ultimate sophistication."

Rhyll Gardner

Responsible Manager

Rhyll Gardner is a non-executive director and portfolio executive with deep finance and financial expertise along with broad experience across governance, marketing, strategy and M&A, risk management, digitisation, people and culture.  Over a 30 year career in banking and financial services including St.George, Suncorp, Bank of Queensland and Westpac, Rhyll filled CEO and executive management roles in treasury, risk and compliance, marketing, corporate banking, retail banking and group strategy. She holds an Executive MBA from INSEAD, a Masters of Applied Finance from Macquarie University as well as undergraduate degrees in Commerce and Economics from the University of Queensland. Rhyll is a graduate of the AICD Company Directors Course and a Fellow of Finsia. She is currently a director of Innovation & Business Skills Australia (IBSA) Ltd, Foodbank Queensland and Community 21 Ltd. She is a past director of Foresters Community Finance Ltd, Social Investments Australia Ltd, The Blue Space Ltd, Qld Symphony Orchestra, St. Margaret's School and the YWCA.

Melanie Templeton

Board Member

Melanie is an experienced senior commercial manager and leader, with a track record of leading the development and implementation of successful business strategies both locally and internationally.She has done everything from running and owning award winning restaurants, to building and launching online banks with RaboDirect.

Breccan McLeod-Lundy

Board Member

Breccan manages all things tech for us, with the help of the awesome Rabid team. He's also passionate about what the next level of crowdfunding could be, and has a beautifully analytical brain.

Rachel Hopkins

Board Member

Rachel has spent over 25 years in marketing, branding and customer experience, including working in both the Australian market and Māori / Pasifika engagement. From 1995-1999 Rachel started, grew, and sold a professional services business in Australia. Recently appointed as the Chief Executive of Diversity Works NZ, Rachel was part of the Senior Leadership Team of Competenz from early 2013. She has also held roles as Marketing Director for The Icehouse and Minter Ellison Rudd Watts and as Marketing Manager for The University of Auckland Business School. Rachel spent seven years as a director of Ocean (a branding agency) and, as part of the Future Directors programme, sat on the board of NZX-listed AWF Madison Group for 18 months. She currently sits on the Ministry for Youth Development’s Partnership Fund Board and on the Establishment Board of the Auckland Foundation’s Women’s Fund. She is a Chartered Member of the Institute of Directors and 2016, was named the Institute of Directors Emerging Director of the Year (Auckland Branch).


Chief Security Officer

Charlie is the sweetest, most heart-breakingly adorable Shitzu/ Griffin (we think) you will ever meet. Adopted at 18 months old, by Claire (PledgeMe's CEO) four years ago, he is the biggest softie, and has since stolen her heart and the heart of many a passer-by. His contribution to the team is invaluable and can't quite be articulated into words (so we won't try).

What we write about!

The team writes a blog about everything related to crowdfunding. Check out our latest thoughts about crowdfunding and catch up on what PledgeMe has been up to lately.

Blog >

Here are the three reasons why a successful equity crowdfunding campaign is good for business. It: Boosts brand awareness Boosts sales Forces a full review of business operations In this article, we’ll delve into each of the above-reasons why equity […]

As New Zealand’s first licensed equity crowdfunding platform and one of the first in Australia, PledgeMe has seen a lot of misconceptions about equity crowdfunding over the years on the part of companies considering their capital raising options. However, there […]

In economically uncertain times, we want to test the idea that it will be easier for companies to prepare crowdlending campaigns, and for their crowds of customers and supporters to pledge to them.

Warning Statement

Crowd-sourced funding is risky. Issuers using this facility include new or rapidly growing ventures. Investment in these types of ventures is speculative and carries high risks.

You may lose your entire investment, and you should be in a position to bear this risk without undue hardship.

Even if the company is successful, the value of your investment and any return on the investment could be reduced if the company issues more shares.

Your investment is unlikely to be liquid. This means you are unlikely to be able to sell your shares quickly or at all if you need the money or decide that this investment is not right for you.

Even though you have remedies for misleading statements in the offer document or misconduct by the company, you may have difficulty recovering your money.

There are rules for handling your money. However, if your money is handled inappropriately or the person operating this platform on which this offer is published becomes insolvent, you may have difficulty recovering your money.

Ask questions, read all information given carefully, and seek independent financial advice before committing yourself to any investment.